I design and scale ecommerce, analytics, and custom WordPress platforms—helping businesses move beyond plugin limitations and operate with clarity and confidence.
Overview
I’m a freelance WordPress engineer with over 10 years of experience building and maintaining high-performance websites.
My work focuses on complex, revenue-driven platforms—particularly where ecommerce, analytics, and custom functionality intersect. I partner with agencies and clients to simplify systems, improve reliability, and create scalable foundations for growth.
What I Do Best
- Scale complex WordPress systems
Untangle legacy setups and build architectures that can grow with the business - Build custom plugin solutions
Extend platforms like Tutor LMS beyond their native capabilities - Implement reliable analytics
GA4, GTM, and Meta CAPI setups with accurate ecommerce tracking and attribution - Optimize performance
Improve database efficiency, reduce load times, and stabilize high-traffic sites
Experience
I currently work with agencies and direct clients on an ongoing basis, providing both project-based development and long-term maintenance.
Recent work includes scaling a hybrid education platform with over 300 courses and a multi–six-figure revenue stream—resulting in a 50% increase in revenue through improved systems, performance, and tracking.
How I Work
- Focus on outcomes over tools
- Build systems that are maintainable and extensible
- Communicate clearly with both technical and non-technical stakeholders
- Comfortable working independently or alongside existing teams
Tech Focus
WordPress • Custom Plugins • Tutor LMS • Stripe
Google Tag Manager • GA4 • Meta Conversions API
PHP • JavaScript • MySQL • Performance Optimization
CTA
Looking for help scaling or stabilizing your WordPress platform?
→ Get in touch